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Analytical CRM Manager 4333 

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Job Description

We’re looking for an analytic and business-oriented Customer Value manager for the Bingo team. 
  • Maximize players’ lifetime value by creating and implementing automated campaigns through various BTL communication channels.
  • Plan and design user flows for different players status, which will occur once a specific trigger/s is set.
  • Analyze the response rate and ROI to the campaigns
  • Test, monitor and optimize the offers in our emails, SMS and other real-time communications by using multiple test/control methodologies.
  • Work with the Creative team to design and create HTML templates and banners for each message.
  • Constantly Segment and personalize our communications so each person gets the right message at the right time.
  • Campaign manager focal point: be constantly updated with campaign manager abilities and keep the CRM team updated. Create MRDs for necessary CM / BI development for Bingo and follow them through till implementation.

Job Requirements

  • Bachelor’s degree in Economics / Industrial Management
  • Fluent in English -Must.
  • Excel Wizard. Should be able to derive insights from data and use them to develop actionable tasks/campaigns -Must.
  • Experience in SQL (Strong advantage)
  • Experience with Unica, Salesforce or other Campaign Management Software -Strong advantage.
  • 2+ years’ experience in retention marketing / marketing analyst roles in the online or telecom industries.
  • Previous experience working in a global company / in face of a global market – a significant advantage
 
 

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Only suitable applications will be considered and confidentiality will be ensured at all times