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Analytical Marketing Manager 4333  

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Job Description

We are looking for a business oriented excel wizard who understands customers and knows how to turn patterns into insights.
You will be responsible for creating automated marketing campaigns & projects based on player behaviour analysis.
 
This role is part of a cutting-edge retention department within the Bingo unit and will include:
  • Maximising players’ lifetime value by creating and implementing automated campaigns through the most advanced communication channels.
  • Analyse and optimise customer behaviour data to initiate marketing projects.
  • Work closely with our overseas English speaking team.
  • Test, monitor and optimise marketing offers by using multiple test methodologies. 
  • Work with the Creative team to design and create HTML templates.
 

Job Requirements

  • Very high level of Microsoft Excel is required – Mandatory.
  • Fluent in English – A must.
  • Bachelor’s degree in Economics / Industrial Management. 
  • Should be able to derive insights from data and use them to develop actionable tasks/campaigns.
  • Experience in SQL – An advantage.
  • Experience with Unica, Salesforce or other Campaign Management Software - advantage.
  • Experience in retention marketing / marketing analyst roles in the online industries – advantage.
 

Send your CV

Only suitable applications will be considered and confidentiality will be ensured at all times