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Analytical Marketing Manager 4488

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Job Description

888 is looking for a business oriented excel wizard who understands customers and knows how to turn patterns into insights. You will be responsible for creating automated marketing campaigns & projects based on player behavior analysis.
 
As an Analytical Marketing manager at 888 you will be responsible for:
  • Maximizing players’ lifetime value by creating and implementing automated campaigns through the most advanced communication channels
  • Analyze customer behavior data in order to initiate and optimize marketing projects
  • Creating smart segmentations, using intricate BI  modules
  • Test, monitor and optimize marketing offers by using multiple test methodologies
  • Help understand how our customers feel about our service and offering using both quantitative and qualitative.
  • Work with Multiple interfaces to create campaigns, promotions and other marketing activities.

Job Requirements

This job is for you only if you have:
  • Excellent expertise in Excel
  • Sharp analytical skills
  • Fluent English
  • Bachelor’s degree in Economics / industrial management engineering / Business management. 
  • Ability to derive insights from data and use them to develop actionable tasks/campaigns
  • Project management skills from top to bottom
 
You may also have:
  • Experience in SQL
  • Experience with Unica, Salesforce or other Campaign Management Software
  • Experience in retention marketing / marketing analyst roles in the online industries
 
 
 

Send your CV

Only suitable applications will be considered and confidentiality will be ensured at all times