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Sport Marketing Group Manager 4407

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Job Description

888 is offering a highly influential, strategic managerial position to lead 888sport outbound marketing in both online and offline channels.   The Group Manger will report directly to the Sport VP and will be part of the unit’s managerial lead
The role requires E2E management from marketing strategy definition to 360 execution of the brand messages while achieving the unit acquisition KPI’s.  It involves leading marketing execution across both offline channels like TV, print, sponsorships, PR and online channels: affiliates, MB, SEM, SEO and social.
 
Role & Responsibilities:
  • Full responsibility of all acquisition activities according to defined KPI’s.
  • Initiate and execute offline marketing activities in all channels – press, TV, partnerships, etc.
  • Lead the unit plans with the internal media team and external marketing agencies – media, creative, social, PR
  • E2E management of 888sport football clubs sponsorships
  • Budget planning
  • Managing the affiliation channel including partnerships, new leads, negotiations and business transactions.
  • Matrix Management of dedicated online acquisition channels –SEO, SEM, MB and social.
  • Managing the 888sport site, focused on acquisition and conversion activities for achieving optimum funnel results.
  • Initiating new bonus schemes for better performance
  • Performance analysis, process optimization and providing recommendations for market level and business partner goals. 

 

Job Requirements

  • Talented and passionate ‘Marketer’
  • Over 5 years of senior managerial experience in online industry acquisition and marketing.
  • Sport fan (preferred fanatic
  • ‘Sales oriented’, driven by performance.
  • Familiarity with the online gaming industry
  • Proven experience in analyzing quantitative data and drawing conclusions.
  • Excellent leadership and proven skills for managing projects and matrix teams.
  • Bachelor’s degree in the field of Business Management/ Industrial Management /Economics.
  • English – mother tongue level.
 

 
 
 
 

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Only suitable applications will be considered and confidentiality will be ensured at all times